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Joan and I often talk about the need to make the library easy to get around, a place where one can get started and feel successful fairly quickly. We offer some tips on using ”civilian” (i.e., non-library) wording and references on our signs. Now it appears our colleagues in the art museum are starting to look at this as [...] The “Keeping It Real Road Trip” 2010 is accepting applications! I’m always on the lookout for signs that assist customers by (a) providing information at the point of need, (b) framing that information from the customer perspective, and (c) speaking to outcomes whenever possible. Here are two recent examples: The sign at a hospital driveway near my house now says Chest Pain Center instead of Cardiac Care Center. The patient no longer has to [...] There are interesting new alliances being formed these days, and one of the most interesting that we’ve come across is the recently concluded “Picture the Impossible,” created by the Rochester (NY) Democrat and Chronicle, a Gannet newspaper, and the Lab for Social Computing at Rochester Institute of Technology (RIT) Libraries. Their collaboration resulted in a community-based game [...] I visit a LOT of libraries, and in preparation for those visits, I look at a lot of library websites. Unlike many other destinations, libraries seldom establish a context for the visitor by mentioning their environs or describing how the library fits into the surrounding community. This intrigues me. Is this just an oversight, or do we really [...] One of the few minor pleasures of air travel is the in-flight magazine. Every now and then, there’s a good article in one of these journals, and Spirit, the Southwest Airlines magazine, is one of the better examples of the breed. In the August issue, there’s a terrific article called “Monetizing Your Metaphor,” about formulating your ideas from [...] |
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